Colors don’t just change your employees’ feelings, they also profoundly impact their productivity. Many business owners have been using the psychology of colors for years to achieve different things; from triggering positive moods in customers to boosting team members’ creativity. A good office design consultancy can help you use colors in the best way to achieve your business objectives. We’ll explain how some of the most common colors can be used effectively in the office.
Red is a bold and one of the most intense colors you could choose, but it certainly grabs attention. Red has physical effects on the body and increases the heart rate, blood pressure and metabolism causing an increase in appetite, which is why it’s so prevalent in fast food chains. Red can make staff more productive and give the illusion that time is passing quickly and can be good in high energy creative environments.
Blue is a more intellectual colour and it’s known to stimulate the mind. Associated with the sky and the sea, blues can have different effects depending on the shade. Strong blues clear thought while soft blues aid concentration and have a calming effect that trigger natural tranquilizers in the brain. Blue has the opposite effect of red in that it slows the heart rate and decreases appetite. This slowness is perfect for employees who need to concentrate for long periods of time as it increases their productivity. Blue is also perceived as trustworthy, dependable and secure, which is why it is so popular with financial institutions, medical companies and insurance brokers.
Yellow is a sunny, positive colour that exudes an energetic and fresh ambience. Colour psychologists believe that it encourages innovation and is best used in work environments where artists, writers, designers, developers and other creative professionals work. The colour’s positive associations with happiness and fun can give consumers a warm feeling about your brand. Even just a splash of yellow against neutral colors has a positive effect such as that used at London advertising agency Souk. Orange takes yellows optimism further into a more dramatic exuberance and youthful vitality, but isn’t as good for more “serious” industries.
Green is predominantly associated with nature, tranquility and balance. Although, you can expect to see it in environmental and conservation organizations, it can be found in any industry where decision-making is important. In fact, it also represents wealth and money since green is the color of dollars, so you can find darker shades in financial companies. Clients can find green soothing so it’s a good choice for companies that tend to make people feel nervous. Like all colors, bright shades of green can have a stimulating effect, but lighter shades have a calming effect on the mind and body. Medical communications agency Synergy Vision have opted for plenty of green in their office and combined with a neutral palette, these splashes of green offer just the right amount of energy to the space.
Black is a powerful color to use when applied judiciously. It’s connected with authority, intellect, stability, and strength, but can become overwhelming if used too frequently. It can work well for expensive products, but can also make an office floor plan look heavy and oppressive. This serious color can contrast well with the clean simplicity of white and make a bold statement. The General Dental Council created a commanding ambiance by adding black/dark gray sofas to its reception, but balanced it with elements of brighter color elsewhere. HCC Holdings also used black seating in its reception combined with a subtle gray and white color scheme throughout the two floors of office space.
When you decorate your workplace, keep your brand personality in mind. It’s not enough to just plan for the physical and emotional responses the space will generate.
Source from: Interactivepace.net